Obsolesce

3. State what this new media will obsolesce.

Microsoft Surface will obsolesce the use of staff in some jobs where staff is not necessarily needed. This would be helpful in increasing revenue for the company. For example instead of having a receptionist to check in the days appointments Surface could provide the same service. Surface can easily provide self check-ins. Also this would allow customers or even patients to view their previous files without having to meet with a busy staff member. For example a customer could view a customized snowboard in which the information was on their phone. They could then go to a Surface and just place it on the table and the snowboard document could pop up. Also a patient could review x-rays or other patient information on the phone. Also in financial industries customers could review and compare financial plans without meeting with staff.

The Surface also has the capability of obsolescing basic computers used in some industries in the customer sector (to some extent). This is because if companies went with the Surface chances are very few of them would still need the basic computer when the Surface can do most of the jobs a computer can do but has extra functions as well. Obviously some tasks computers would still be needed for however for basic customer satisfaction and customer loyalty the Surface does the job much better. With the mobile device and “loyalty card” recognition the Surface could without a doubt replace the computer in many aspects.