Enhance

1. Describe your featured media and how it will enhance the user’s life and experience.

Microsoft Surface is mainly used for retail but also in automotive, financial, health, and hospitality industries. Specifically it strives to enhance customer experience, increase customer loyalty, attract new customers, grow revenue, and reduce the cost of service. These are all aspects that would enhance the customer experience in any one of these growing and extremely important industries.

In the retail industry, Surface can recognizer devices such as cell phones that allow the customers to download information or products directly to their phones. Customers can use Surface to design anything, whether it is a bedroom, wardrobe, or even menu planning. In the automotive industry customers have the tools available to build a virtual car and compare everything from finance options to colours. In financial services it would be possible to personalize customer contracts as well as adding to customer loyalty by making a more personal lounge setting around the Surface. In the health care industry Microsoft Surface would allow for easy self check-in as well as allowing a comfortable setting for patients and doctors to collaborate on treatment options. In the hospitality industry the main way to enhance the customers experience is the development of “loyalty cards” which will immediately display the customers’ favourite drinks or meals. Also the Surface would be able to provide interactive tours as well as travel destinations.

The Microsoft Surface aims to provide convenience and extend the human capability. It provides a visual and memorable experience for the customers which can be used to single customers or large groups. This is done to issue an enhanced customer experience.